Built to work across the whole market — because we got tired of selling from one catalogue.
The wall that started it.
After a decade in lighting and renewables sales — always limited to whatever catalogue the employer carried — Cal Grant kept hitting the same wall: he knew the better solution existed in the market, but he couldn't sell it. He started PMA in 2016 to fix exactly that, working as an independent agent across the major brands. The early years were consulting and audit-led; the supplier accounts were earned over time by proving credibility in the industry. PMA now works directly with most of the major brands in the South African lighting market.
The conversation starts with the application, not the product.
Cal's background is in industrial design, not sales — which is why the conversation tends to start with the application, not the product. We compare on technical merit, we supply what fits the project, and we stay in the picture after the sale. We're small, independent, and bootstrapped from day one — and we intend to stay independent, because it's the whole point.
We'd rather tell you straight.
We won't push a product because it happens to be the one we carry. We won't pretend to be neutral when we're a supplier. And we'd rather tell you straight whether we're the right fit than win one job and lose the relationship.
Send us what you have.
A tender, a specification, a design intent, or a fittings list — we'll tell you straight whether we're the right fit.